Two vehicles involved in a collision, showing front-end and side damage under clear sky.

Wrecked & Repaired?You Have Diminished Value.

Your vehicle can be repaired perfectly and still be worth thousands less, solely because of its accident history. We are a law firm that handles one thing: recovering that loss from the insurance carrier. Serving Iowa, Minnesota, Wisconsin, and the Dallas–Fort Worth area.

25+ Years Legal Experience Iowa · Minnesota · Wisconsin · Texas No Cost to Find Out

The Hidden Loss

Clean paint. Permanent record.

Diminished value is the loss in your vehicle’s resale value that exists only because it was in a collision and repaired. The body shop can return the panels to factory gaps and the color can match perfectly. The reported accident stays attached to the VIN, and the market prices it accordingly.

  • The stigma of an accident. Buyers who see a reported collision move on or ask for a discount, even when the repair was excellent.
  • Permanent scars under the paint. Filler, pinhole welds, hammer dimples, and heat-affected zones are still there after the finish is perfect.
  • Dealers lower the trade-in offer. Wholesale buyers price accident history into the number before they ever drive the car.
  • Newer and higher-value vehicles lose the most dollars. A low-mileage luxury, performance, or specialty vehicle can carry a four or five figure gap.

Four Questions

Do you likely have a claim?

Most viable diminished value claims share the same profile. If these describe your situation, it is worth having us look at it.

01

Is the vehicle under roughly 100,000 miles?

02

Was the accident not your fault?

03

Is the vehicle less than about seven years old?

04

Did an insurance company pay for the repairs?

Answered yes to all four? Your claim is worth a closer look.

Our Practice

Diminished value, start to finish

One practice area, handled completely. We do not bolt diminished value onto a general injury practice, and we do not stop at handing you a report.

01 / Evaluation

Diminished Value Claim Evaluation

We review the vehicle, the mileage, the repair estimate, and the reported history to tell you honestly whether there is a recoverable loss and roughly what it looks like.

02 / Evidence

Appraisal and Supporting Evidence

A number without support gets ignored. We assemble credible valuation work, repair documentation, and market comparables into a claim a carrier has to answer.

03 / Carrier

Insurance Carrier Communication

We deal with the adjuster so you do not have to. That includes the standard responses, the 17c formula arguments, and the claim that diminished value does not apply to you.

04 / Negotiation

Negotiating the Payout

First offers on diminished value are frequently a fraction of the actual market gap. We negotiate against the evidence rather than against a capped formula.

05 / Vehicles

Luxury, Performance and Specialty Vehicles

Newer, low-mileage, enthusiast, and higher-value trucks and SUVs carry the largest dollar losses. These claims need market evidence, not a generic percentage.

06 / Escalation

Legal Options When a Carrier Will Not Pay

If the carrier will not move, we advise on the additional legal options available in your state. That is the part a valuation service cannot do for you.

The Difference

A report is not a claim

Plenty of companies will sell you a diminished value figure. What happens next is the part that decides whether you actually get paid.

Appraisal Service

You get a number

  • Produces a valuation report
  • Hands the report back to you
  • You contact the adjuster yourself
  • You argue the 17c formula yourself
  • No options if the carrier says no

Diminished Value Attorneys

You get representation

  • Evaluates whether the claim is worth pursuing
  • Develops valuation and supporting evidence
  • Communicates with the insurance carrier directly
  • Negotiates the payout on your behalf
  • Advises on further legal options when necessary

How It Works

Five steps, minimal effort from you

1

Tell Us About the Vehicle

Year, make, model, mileage, and what happened. A few minutes online or one phone call.

2

We Evaluate the Claim

We review the repair record and the market to see whether a recoverable loss exists.

3

We Build the Evidence

Valuation work, repair documentation, and comparables assembled into a supported demand.

4

We Handle the Carrier

Presentation, follow-up, and negotiation with the adjuster, without you in the middle.

5

You Recover the Value

Resolution of the diminished value loss, with legal options discussed if the carrier refuses.

Why This Firm

Built because carriers kept saying no

After years of personal injury work, Chris Johnston kept meeting the same person: an owner whose car was repaired, whose value was gone, and who had been told by an adjuster that diminished value did not apply to them. That was not accurate, and it kept happening. So he built a practice that handles those claims properly and nothing else.

Insurance companies rarely volunteer that diminished value exists. We start every conversation by telling you whether it does in your case, and we say so plainly when it does not. Two identical trucks on the same lot can carry very different price tags, and the only difference is what the history report says.

Years of legal experience

Practice area, diminished value

States served

$0

Cost for a claim evaluation

Where We Work

Iowa. Minnesota. Wisconsin. Texas.

Each market has its own direct line. Diminished value rules and carrier behavior vary by state, so ask about yours specifically.

Iowa

Des Moines Metro

Serving Des Moines, West Des Moines, Ankeny, and central Iowa vehicle owners.

515-337-9760

Minnesota

Minneapolis & St. Paul

Diminished value claims across the Twin Cities metro and surrounding Minnesota communities.

612-383-1377

Wisconsin

Milwaukee & Madison

Representing Wisconsin drivers whose repaired vehicles lost market value after a collision.

414-401-7320

Texas

Dallas–Fort Worth

Serving Dallas, Tarrant, and Collin counties, including Dallas, Fort Worth, Arlington, Plano, Frisco, and McKinney.

972-338-4070

Client Feedback

What clients say

★★★★★

“Best lawyer ever, he made good settlements for us, he exceeded our expectations. I advise anybody to use his service because he know what he is doing.”

Tarek

★★★★★

“Highly recommend Chris Johnston! Was easy to work with, straight forward, capable to take on any challenge, and an excellent communicator!”

Wendy

The Attorneys

Who handles your claim

Attorney Chris Johnston

Chris Johnston

Attorney

Chris Johnston manages the diminished value claims practice. He has over twenty-five years of legal experience, primarily in personal injury. Over the years he saw, time and again, people whose cars were damaged in a crash and repaired, only to be told incorrectly by insurance companies that they did not have a diminished value claim. Frustrated with the lack of candor from carriers, he built a practice devoted entirely to diminished value.

Attorney Chris Martineau

Chris Martineau

Attorney

Chris Martineau is a trial attorney with more than two decades of experience, handling cases ranging from small claims court up to catastrophic injury and death. He holds licensure in multiple states. Before becoming an attorney, he worked in the property claims department of a major insurance carrier, so he knows from the inside how adjusters evaluate and push back on diminished value claims. Whether the carrier is arguing the 17c formula or a policy exclusion, that background works in our clients’ favor.

Questions

Diminished value, answered

It is the hidden loss in your vehicle’s resale value that exists solely because of its accident history and repairs. The body work can be flawless and the car can still bring less money at trade-in or private sale.

Four quick questions. Is the vehicle under roughly 100,000 miles? Was the accident not your fault? Is the car less than about seven years old? Did an insurance company pay for the repairs? If the answers are yes, the claim is worth evaluating.

Generally no. Once a collision is reported, the history follows the VIN. That permanence is exactly why diminished value exists as a measurable loss rather than something you simply absorb.

17c is a capped valuation shortcut some carriers apply to diminished value claims. It starts from a ceiling of ten percent of value and then discounts for mileage and damage, which frequently produces a number well below what the market actually reflects. We prefer market-based evidence over a formula designed to limit payouts.

A credible valuation is usually necessary but often not sufficient. Some companies sell you a report and leave you to argue with the adjuster. We build the valuation into a documented claim, present it to the carrier, negotiate, and advise on further legal options when the carrier will not pay.

Most diminished value recoveries are third-party claims against the at-fault driver’s insurer. If you were at fault, any recovery depends on your own policy language and your state. Tell us what happened and we will tell you honestly whether it is worth pursuing.

Iowa and the Des Moines metro, Minnesota and the Minneapolis–St. Paul area, Wisconsin including Milwaukee and Madison, and Texas with a focus on Dallas–Fort Worth, Dallas, Tarrant, and Collin counties. Each market has its own direct phone line.

No. Diminished value can affect any repaired vehicle with a reported accident history. Newer, low-mileage, luxury, performance, and specialty vehicles simply tend to lose the largest dollar amounts, so those claims are often the most worth pursuing.

Resources

Reading for vehicle owners

  • The Diminished Value Attorneys Skilled Trades Scholarship

    There’s an old saying that a lot of folks in crisp, white-collar offices have forgotten: Work is not a four-letter word. Every single day, millions of people get up, put on boots, and do the heavy lifting that keeps this country moving. They are the mechanics, the technicians, and the artisans of the skilled trades….

    Read the Full Article

  • Why Your Diminished Value Offer Is So Low

    You did everything right. The car went to a good shop, the paint matches, and it drives the way it did before. Then you asked the other driver’s insurance company about diminished value, and the number they came back with barely covers a car payment. That number probably didn’t come from looking at your car. It came from a formula.

    Read the Full Article

  • Why Diminished Value Hits Luxury and Late-Model Cars the Hardest

    If you’ve put real money into a vehicle, a crash costs you more than the repair bill shows. A good shop can make the car look new again. It can’t take the accident off the car’s history, and the more the car is worth, the more that history costs you. Diminished value is the drop in a car’s resale value because it now has an accident on its record, even after quality repairs. Buyers pay less for a car that’s been wrecked. That’s true for every vehicle on the road.

    Read the Full Article

Free Claim Evaluation

Tell us about your vehicle

A few details are enough for us to tell you whether there is a diminished value loss worth pursuing. If there is not, we will say so.

    Prefer to talk it through? Call the line for your state, or email cjohnston@jmlegal.com.